A community fundraising campaign built around a single idea: one dollar travels. I conceived and designed a visual narrative where an animated coin arcs through scenes of real community life, a mother reading to her child, seniors knitting together, families reaching toward each other in the dark. Each scene reflects a program MFRC runs. The coin lands in someone's life.
Vector illustrations, motion design, and campaign assets were all produced in-house, built for social media and designed to make a small ask feel like a meaningful one.